Google’s rollout of SGE (Search Generative Experience) and AI Overviews has dramatically changed search behavior.
Rather than sifting through links, users now receive AI-generated summaries directly in search results, reshaping expectations of how information is delivered. This shift means websites need to focus not only on keyword optimization but also on content that is semantically rich, trustworthy, and easily interpretable by AI models. Traditional SEO tactics are becoming less effective as generative summaries provide answers without users clicking through to websites.
This has significant implications for content strategy and user acquisition. Brands and publishers must now prioritize content that demonstrates expertise, authority, and trustworthiness (E-E-A-T), while also using structured data to ensure AI systems can extract accurate information. Moreover, multimedia content — such as videos, images, and infographics — is gaining value as AI becomes better at interpreting visual data to answer complex queries.
For marketers, it’s no longer just about ranking #1. It’s about being cited by AI as the source. This demands a rethink of how we structure pages, implement schema, and even how we define user journeys. As AI continues to evolve, the brands that will thrive are those who build with both humans and machines in mind.s, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.
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The common category includes then following block: Paragraph, image and gallery, quote, audio, cover, video. The paragraphs block is a default block type. This is should not have on any and alignment.
The common category includes then following block: Paragraph, image and gallery, quote, audio, cover, video. The paragraphs block is a default block type. This the is should not have on any and alignment of any kind. Category and the there are too many things to following blocks.